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Pregnant mother preparing for baby

Planning a Baby Shower

Baby showers are a lovely way to celebrate the upcoming arrival of a little one, and to help you prepare for parenthood. To help you get started, check us out on the Amazon and Target registries.

Mother and baby in nursery with Johnson’s® baby products

You and your baby are both going to spend a lot of time in the nursery, especially when you first bring your baby home, so it's important to make it a calm, comfortable, and most importantly, safe place. Learn some tips and tricks to design a safe nursery for your newborn.

Mother preparing for breastfeeding baby

As you prepare for the arrival of your baby, it’s important to start developing a plan for breastfeeding. Look to get the right nursing supplies, like our nursing pads, to make feeding baby a bit easier. Learn more about how to prepare for nursing.

Mother feeding baby

Choosing the right gear before baby arrives can be overwhelming -- before you add to your registry or purchase products learn more about the brands and models that parents love.

Johnson’s® collection of baby products

As you’re preparing for baby, make sure the products you are considering are gentle enough for your new baby’s sensitive skin. Our newborn products have no parabens, phthalates, sulfates, or dyes and are formulated to be used from birth.