Our purpose is to give every baby, everywhere, the heathiest start in life. That’s why, at Johnson’s®, setting the bar for safe and gentle baby products is always our #1 goal. We take great care in the processes and science behind our products. 

Our 5-Step Safety Assessment Process

We're committed to quality and safety, which is why we've developed a thorough process to create our baby products. If a formula fails any step within the process, we go back to the drawing board. It’s how we assure we are developing the most gentle baby products for the most delicate skin.

  • 1. Sourcing Raw Materials

    Safe products start with safe raw materials. That is why we thoroughly vet every supplier and only accept materials from vendors that meet our rigorous quality and safety standards.

  • 2. Assessing Ingredients

    The ingredients we receive must be assessed and meet the requirements for safe use in personal care products. We dig below the surface to evaluate impurities and review the latest findings from personal care, food and medicine studies.

  • 3. Clinical Evaluation & Testing

    Once we create product formulas, we test them with volunteers in a lab setting. Our experts test for every likely issue, including skin and eye irritation. As a result, our safety database includes information on a wide variety of formula reactions that help inform every new formula we make.

  • 4. Real Life Use

    We test for ways real consumers use our baby products to ensure we provide a delightful usage experience. That starts with actually checking with you! We also test our products in the lab under many scenarios - extreme heat, cold, humidity and more - to triple-check safety, consistency, and quality.

  • 5. Ongoing Evaluation

    Even when our finished product is available in your local store, our work isn't done. In addition to watching for new information, we listen to your feedback, whether it’s via a customer service call or a social media comment, and make updates when necessary, so that every product we make meets your expectations.

Our Best for Baby® Standards

When you bring your baby home with Johnson’s®, you can be sure that our attention and dedication went into every bottle so we can offer you our safest and gentlest care for your baby.

Every Johnson's® product is designed to meet or exceed the top internationally recognized regulatory standards. We put everything we know into developing our standards: we start with peer reviewed research, we look at the toughest regulations, incorporate best practices, and layer on our additional expertise when we make our Johnson’s® products.

Guided by External Experts

As a global brand, we care about every baby, everywhere, and that’s why we work to stay on top of the latest published science from around the world. Here are a few of the external resources we reference while creating our products:

Compliant with Regulatory Agencies

We not only follow global scientific guidelines, but we also take into account regulations for the main countries that market our products across the world. Our products are compliant with:


Informed by Health Care Professionals

Health Care Professionals know what's good for our babies. And evidence-based guidelines, including those published by professional associations that represent doctors, nurses, midwives, and others, inform what we do.

Over 125 years of Baby Skincare Expertise

With Johnson's®, science & safety come together to make sure every product is formulated specifically for baby's unique skin, hair, and eye needs. As a world leader in baby skincare research with over 125 years of expertise caring for babies, our products help to support the overall well-being of your baby's skin.

Safe and Gentle Ingredients

All of our ingredients play a key role in making products that are as gentle as can be for your baby’s delicate skin, hair, and eyes. So you can learn more about each of our ingredients, we have compiled a detailed ingredient glossary.

Why Preservatives Are a Plus

Preservatives are an essential part of baby and beauty personal care products. Without them, everyday products you have come to rely on could expire within weeks or even days. We only use preservatives with decades of safe use and support from the FDA and the American College of Toxicology

Fragrances That Pass the Test

We hold our gentle fragrances to very strict standards before adding them to our products. We have set our standards so high that less than 25%* of the aroma compounds used in fragranced consumer products meet them. Plus, our formulators have designed each special blend of fragrances to create memorable experiences and minimize fragrance allergens and irritants. Our formulas are allergy tested to ensure gentleness on babies’ delicate skin.

*as per IFRA transparency list