Guide to Baby Bath Time

Sometimes there’s not enough time to give your baby a bath. Head-To-Toe^® cleansing cloths are pre-moistening, paraben- and phthalate-free and 2x bigger than average baby wipes, so you can clean your little one up whenever and wherever you need.

Water as a cleanser doesn't remove the fat-soluble impurities left behind under diapers and clothes, and if they remain, they can cause the delicate skin barrier* to break down. And water alone can actually dry your baby’s skin. Repeated use of water only, especially when hard or chlorinated, has been shown to cause moisture loss from the skin cells, which can leave baby skin irritated or red. A gentle cleanser designed for baby skin is recommended to cleanse effectively.

^{*The skin barrier is the upper layer of the skin that acts as a vital barrier to outside irritants, bacteria and allergens, helping protect the body from disease. Babies' skin barrier is uniquely different from adults’ and is still developing, so it needs special care.}

Most pediatricians recommend bathing newborns 2 or 3 time per week, increasing the frequency as your baby gets older. Keep your baby clean between baths by giving your baby a sponge bath with a mild cleanser followed by moisturization using a baby oil or lotion.