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Guide to Preparing for Baby

We’re excited to help you get ready for your baby’s arrival!

Baby bathing in a small tub, being gently washed and supported by adult hands, situated in a sunlit bathroom with a granite countertop.

Tips for Your New Addition

A close-up of a smiling baby being kissed on the cheek by a parent, capturing a joyful moment of affection.

Baby Care Guide

Tips and tricks to care for your baby.

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A baby lies on a pink blanket while an adult’s hands gently touch the baby's hands and torso, creating a tender moment.
Newborn

Guide to Newborn Skin Care

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Featured Products

Johnson's first touch baby gift set with baby shampoo, lotion, and diaper rash cream, designed for gentle newborn care.

First Touch® Baby Gift Set

UL ECOLOGO certification logo, which consists of a white circular emblem with the letters "UL" at the top and a green leaf at the bottom, all set against a green background. This certification indicates a product certified by reducing environmental impact.
Bottle of Johnson's Baby Lotion in pink packaging, labeled as 'loción para bebés' with 16.9 FL OZ (500 mL) capacity, highlighting its mildness and absence of parabens, phthalates, or dyes.

Baby Lotion

Johnson's Bedtime Moisture Wash bottle, 13.6 FL OZ (400 mL), in purple packaging with moon and star designs. Labeled for improving baby's sleep, hypoallergenic, and free of parabens, phthalates, sulfates, and dyes.

Bedtime® Moisture Wash

Johnson's Baby Oil bottle with pink cap, 20 FL OZ (591 mL), labeled as mildness tested, locks in up to 10 times more moisture, and free of parabens, phthalates, or dyes.

Baby Oil

Planning a Baby Shower

Baby showers are a lovely way to celebrate the upcoming arrival of a little one, and to help you prepare for parenthood. To help you get started, check us out on the Amazon and Target registries.

AMAZON | TARGET

Pregnant woman cradles her belly, smiling and standing in a modern kitchen with white cabinets and a black countertop, creating a warm, domestic ambiance.

Preparing the Baby Nursery

You and your baby are both going to spend a lot of time in the nursery, especially when you first bring your baby home, so it's important to make it a calm, comfortable, and most importantly, safe place. Learn some tips and tricks to design a safe nursery for your newborn.

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A woman in pink pajamas leans over a changing table, tending to a baby wrapped in a blue blanket, surrounded by Johnson's baby products, towels, and a stuffed giraffe.
A newborn rests against a woman's chest, gently holding her finger, while she supports him with a soft blue blanket. The background features a window with partially closed blinds.

Preparing to Breastfeed

As you prepare for the arrival of your baby, it’s important to start developing a plan for breastfeeding. Look to get the right nursing supplies, like our nursing pads, to make feeding baby a bit easier. Learn more about how to prepare for nursing.

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A woman feeds a baby with a spoon, holding a bowl in a modern, well-lit room with plants and furniture in the background.

Choosing the Right Baby Gear

Choosing the right gear before baby arrives can be overwhelming -- before you add to your registry or purchase products learn more about the brands and models that parents love.

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Products for Your Newborn

As you’re preparing for baby, make sure the products you are considering are gentle enough for your new baby’s sensitive skin. Our newborn products have no parabens, phthalates, sulfates, or dyes and are formulated to be used from birth.

EXPLORE PRODUCTS
Hands pressing lotion from a Johnson's bottle onto a palm, with folded towels and baby items on a table in a bright, clean setting.