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  2. Guide to Preparing for Baby
Baby bathing in a small tub, being gently washed and supported by adult hands, situated in a sunlit bathroom with a granite countertop.

Guide to Preparing for Baby

We’re excited to help you get ready for your baby’s arrival!

Tips for Your New Addition

A close-up of a smiling baby being kissed on the cheek by a parent, capturing a joyful moment of affection.
Baby Care Guide

Tips and tricks to care for your baby.

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Article card Guide to Newborn Skin Care, Image of a woman gently massaging her baby's chest
NewbornGuide to Newborn Skin Care

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Featured Products

Front Pack shot of Johnson's® First Touch® Baby Gift Set

First Touch® Baby Gift Set

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Johnson's baby lotion bottle with a pink base, white cap, and Johnson's logo. The label advertises 72-hour hydration and features aloe and vitamin B5.

Baby Lotion

Front Pack shot of Johnson's® Bedtime® Moisture Wash 13.6FL OZ 400ML

Baby Bedtime® Moisture Wash

Johnson's Baby Oil bottle with pink cap, 20 FL OZ (591 mL), labeled as mildness tested, locks in up to 10 times more moisture, and free of parabens, phthalates, or dyes.

Classic Baby Oil

Pregnant woman cradles her belly, smiling and standing in a modern kitchen with white cabinets and a black countertop, creating a warm, domestic ambiance.

Planning a Baby Shower

Baby showers are a lovely way to celebrate the upcoming arrival of a little one, and to help you prepare for parenthood. To help you get started, check us out on the Amazon and Target registries.

AMAZON | TARGET

A woman in pink pajamas leans over a changing table, tending to a baby wrapped in a blue blanket, surrounded by Johnson's baby products, towels, and a stuffed giraffe.

Preparing the Baby Nursery

You and your baby are both going to spend a lot of time in the nursery, especially when you first bring your baby home, so it's important to make it a calm, comfortable, and most importantly, safe place. Learn some tips and tricks to design a safe nursery for your newborn.

A newborn rests against a woman's chest, gently holding her finger, while she supports him with a soft blue blanket. The background features a window with partially closed blinds.
Preparing to Breastfeed

As you prepare for the arrival of your baby, it’s important to start developing a plan for breastfeeding. Look to get the right nursing supplies, like our nursing pads, to make feeding baby a bit easier. Learn more about how to prepare for nursing.

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A woman feeds a baby with a spoon, holding a bowl in a modern, well-lit room with plants and furniture in the background.
Choosing the Right Baby Gear

Choosing the right gear before baby arrives can be overwhelming -- before you add to your registry or purchase products learn more about the brands and models that parents love.

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Hands pressing lotion from a Johnson's bottle onto a palm, with folded towels and baby items on a table in a bright, clean setting.

Products for Your Newborn

As you’re preparing for baby, make sure the products you are considering are gentle enough for your new baby’s sensitive skin. Our newborn products have no parabens, sulfates, or dyes and are formulated to be used from birth.

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