Our Certifications

To help make sure our products are the best they can be, we work with other leading organizations that evaluate baby products for safety and sustainability. Learn more about some of the organizations that have certified our products.

Sustainable Packaging

Did you know that making small packaging changes, like removing pumps, can make a big difference in recyclability? 

  • In 2020, we transitioned from pumps to caps on all liquid cleansing products below 500ml in the US, and we are expanding this change in key markets around the world between 2021 and 2022, meaning millions of fewer pumps will reach landfills each year.
  • In 2021, we have revamped Baby Gift Sets in the US, minimizing packaging material and improving recyclability, using at least 75% recycled content. This means less virgin plastic and waste, supporting a better planet for the babies we are gifting.
  • We will keep expanding our assortment of refillable packaging in several key markets around the world to enable bottle reuse and reduce our use of virgin plastic. We have also incorporated recyclability messages onto our bottles.

By 2025, we aim to maximize our recyclability by converting to fully transparent PET bottles and recyclable pumps. We are also planning to expand refillable packaging to the US. By 2030, we aspire to use 100% recycled plastic in our bottles.

New Recyclable Package 88% LESS Plastic*

*vs 2x400mL bottles of Johnson’s® Baby Shampoo including cap and label