Our Certifications

To help make sure our products are the best they can be, we work with other leading organizations that evaluate baby products for safety and sustainability. Learn more about some of the organizations that have certified our products.

Sustainable Packaging

Did you know that making small packaging changes, like removing pumps, can make a big difference in recyclability? 

  • In 2020, we transitioned from pumps to caps on all liquid cleansing products below 500ml in the US, and we are expanding this change in key markets around the world between 2021 and 2022, meaning millions of fewer pumps will reach landfills each year.
  • In 2021, we have revamped Baby Gift Sets in the US, minimizing packaging material and improving recyclability, using at least 75% recycled content. This means less virgin plastic and waste, supporting a better planet for the babies we are gifting.
  • We will keep expanding our assortment of refillable packaging in several key markets around the world to enable bottle reuse and reduce our use of virgin plastic. We have also incorporated recyclability messages onto our bottles.

By 2025, we aim to maximize our recyclability by converting to fully transparent PET bottles and recyclable pumps. We are also planning to expand refillable packaging to the US. By 2030, we aspire to use 100% recycled plastic in our bottles.

Environmental Impact

Did you know that Johnson’s® is committed to social responsibility and helping babies thrive?

Some personal care products wash off the body and small amounts may find their way into our waterways. To understand how our formulations interact with these environments, we’ve developed the following process.

We worked with independent environmental experts to develop our Global Aquatic Ingredient Assessment™ (GAIA) patented process. GAIA helps us better understand and manage the impact certain ingredients may have on our waterways.

How do we calculate each GAIA score?

  • Combining available public data and private data, we assess ingredients and score them on the following ingredient properties:
  • The time an ingredient may take to break down in the water (Persistence).
  • Whether and how much an ingredient may build up in the ecosystem (Bioaccumulation).
  • Interactions with flora and fish (Ecotoxicity).

These scores are assessed together to determine the ingredient’s total GAIA score. The scores help guide many of our decisions, like whether to keep, reformulate, or conduct further testing on an ingredient, or what stewardship policies we set. To date, we have scored more than 1,000 ingredients.

But what makes GAIA special? The process offers a comprehensive look at both ingredients and product formulations that allow us to improve our products, considering the potential impact on the environment. The scores help us in selecting ingredients that more easily break down and biodegrade. GAIA aggregates many internal and external sources, including scientific peer reviewed studies and government databases.

GAIA and its approach are a way for us to not only assess what goes into our products and the end-of-life impact products may have on our waterways, but it also helps us work together with our partners to try to improve and reduce our impact on the planet.

Animal Welfare

Johnson & Johnson Consumer Health does not conduct animal testing in the research or development of our cosmetic products. We believe our cosmetic products can be validated as safe and effective without compromising animal welfare, but some countries still require animal testing data to meet their own regulatory requirements. We are investing to advance non-animal testing methods and support efforts to eliminate the testing of cosmetic products or ingredients on animals globally.

Our ongoing commitment to the advancement and acceptance of non-animal testing methods dates back 30 years, beginning with our scientists being among the first to replace animal eye irritancy testing, which was incorporated into our JOHNSON'S® NO MORE TEARS® claim substantiation.

Johnson & Johnson Consumer Health was instrumental in the development of industry principles to inform legislative bans on cosmetic animal testing globally, and will continue to work in collaboration with legislators, NGO’s, and industry peers in support of efforts to ban cosmetic animal testing in countries around the globe.

Our Corporate Commitment

Our dedication to science, ingenuity and human health doesn’t stop with Johnson’s® baby products. Learn how our parent company, Johnson & Johnson Consumer Health, is taking action to make the planet healthier.