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A New Generation of Gentle

Johnson’s® never stops raising the bar when it comes to delivering the best for your baby – that drives everything we do. Guided by our mission to create the gentlest products backed by science, and our desire to address parents’ growing needs – we’ve improved inside and out.

Who Says Baby Products Aren’t for Adults?

Just because you’re all grown up doesn’t mean baby products aren’t for you. Check out how to use our products for a range of beauty and skincare hacks!

CottonTouch™: Nothing Better for Your Newborn

Unbelievably soft, absorbent, and moisturizing, there’s nothing quite like CottonTouch™ products when it comes to caring for your newborn’s sensitive skin.