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Our Purpose

Our purpose is to give every baby the healthiest start to life. To thrive, babies and parents need healthy places to live, work and play. That’s why we will always keep pushing ourselves to improve - our products, our communities, and our impact on the planet.

A mother and grandmother both kissing a smiling toddler on the cheeks, capturing a joyful family moment.
A smiling father holding and touching noses with his happy baby, both sharing a close and joyful moment.

Our Science & Safety Standards

At Johnson's®, science & safety come together to make sure every product meets our high standards. Learn about our 5-Step Safety Assessment Process and what makes us leaders in baby skincare research and experts in baby product development.

Close-up of a baby's feet resting on green grass, emphasizing gentle and natural elements.

Our Ingredients

Developing the best products for happy, healthy babies starts with selecting high-quality ingredients that are proven safe and gentle for babies’ skin, hair, and eyes. Explore our ingredient glossary and learn more about what goes into our products and why.

Parent hand and child's hand forming a heart shape against a light blue background, symbolizing care and sustainability.

Our Sustainability

Healthy people need a healthy planet, which is why we are building for a better tomorrow. Learn more about our commitment to continuously improve the sustainability of our products and packaging.

Baby's hand gently holding their parent's finger against a light blue background, symbolizing care and connection.

Our Community Impact

We work to ensure that every baby, everywhere, has the healthiest start to life by championing families and communities. Learn about our 3 guiding pillars: Access to Care, Maternal Health and Supporting Families.