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Newborn Care Guide

Tips and tricks to care for your newborn.

Featured Newborn Products

Front Pack shot of Johnson's® First Touch® Baby Gift Set

First Touch® Baby Gift Set

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Johnson's baby lotion bottle with a pink base, white cap, and Johnson's logo. The label advertises 72-hour hydration and features aloe and vitamin B5.

Baby Lotion

Front Pack shot of Johnson's® Bedtime® Moisture Wash 13.6FL OZ 400ML

Baby Bedtime® Moisture Wash

Johnson's Baby Oil bottle with pink cap, 20 FL OZ (591 mL), labeled as mildness tested, locks in up to 10 times more moisture, and free of parabens, phthalates, or dyes.

Classic Baby Oil

A baby is being bathed in a small tub by two people, one pouring liquid from a bottle labeled "johnson's" and the other holding the baby's head, in a well-lit room.

Our Comfort Touch Collection for Newborn Skin Care

Gentle enough for the earliest days of life, our Comfort Touch products are ultra-light, hypoallergenic, and pH balanced to your newborn’s sensitive skin. This wash and lotion are made with purposeful ingredients, and no parabens, sufates or dyes.

Comfort Touch creates a delicate, soft touch, with a gentle scent, helping support a bond between you and your baby.

Did you know?

Babies’ eyes continue to develop after birth, making sight the last sense to fully develop.

How To Bathe A Newborn

When it comes to baby’s first bath, you might have a lot of questions but we’ve got you covered. Watch this step-by-step video on how to bathe a newborn and you’ll be a pro in no time.

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Learn Our 2-Step Baby Bath Time Routine

Try our 2-step routine, to enhance the experience of touch between mom/dad and baby.

Duck icon sitting on a teal circle background, with a few translucent white circles overlayed near various parts of the duck’s body.

Step 1

Start a warm bath with a wash that has an enjoyable & light scent, like our Comfort Touch Newborn Wash & Shampoo, which has a velvety lather that rinses off easily.

EXPLORE PRODUCT

Two white hands, one smaller and one larger, are displayed within a teal circle. The hands appear to be held up, as in a wave or a high-five.

Step 2

Follow with a soothing massage using our Comfort Touch Newborn Baby Face & Body Lotion, which is fast absorbing and keeps your baby’s skin moisturized for 24 hours.

EXPLORE PRODUCT

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Newborn Skin Basics

Newborn skin is unique! It protects against the outside world and keeps your baby safe. But it’s also extremely delicate and needs special care. We compiled everything you need to know about newborn skin care, so that you can spend your time cuddling with the newest, littlest member of your family.

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Newborn Sleep Basics

Newborns require a lot of love and a lot of sleep. Even at this early age, a nighttime routine will help your baby learn that it’s time for bed. Explore our sleep page for some newborn sleep tips & tricks.

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Newborn Massage Basics

Over the past 9 months you’ve imagined what your baby would look like, feel like, and even smell like. Now that he/she is here, your touch is what will foster bonding and special moments. We put together everything you need to know about newborn massage.

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