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Newborn Care Guide

Tips and tricks to care for your newborn.

A baby wrapped in a white blanket is held in someone's arms, gazing curiously to the side with a neutral grey background.

Featured Newborn Products

Johnson's first touch baby gift set with baby shampoo, lotion, and diaper rash cream, designed for gentle newborn care.

First Touch® Baby Gift Set

UL ECOLOGO certification logo, which consists of a white circular emblem with the letters "UL" at the top and a green leaf at the bottom, all set against a green background. This certification indicates a product certified by reducing environmental impact.
Bottle of Johnson's Baby Lotion in pink packaging, labeled as 'loción para bebés' with 16.9 FL OZ (500 mL) capacity, highlighting its mildness and absence of parabens, phthalates, or dyes.

Baby Lotion

Johnson's Bedtime Moisture Wash bottle, 13.6 FL OZ (400 mL), in purple packaging with moon and star designs. Labeled for improving baby's sleep, hypoallergenic, and free of parabens, phthalates, sulfates, and dyes.

Bedtime® Moisture Wash

Johnson's Baby Oil bottle with pink cap, 20 FL OZ (591 mL), labeled as mildness tested, locks in up to 10 times more moisture, and free of parabens, phthalates, or dyes.

Baby Oil

Our CottonTouch® Collection for Newborn Skin Care

Gentle enough for the earliest days of life, our CottonTouch® products are ultra-light and perfectly pH balanced to your newborn’s sensitive skin. This wash and lotion are made with real cotton, purposeful ingredients, and no parabens, phthalates or sulfates.

CottonTouch® creates a delicate, soft touch and supports a bond between you and your baby.

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A baby is being bathed in a small tub by two people, one pouring liquid from a bottle labeled "johnson's" and the other holding the baby's head, in a well-lit room.

Did you know?

Babies’ eyes continue to develop after birth, making sight the last sense to fully develop.

How To Bathe A Newborn

When it comes to baby’s first bath, you might have a lot of questions but we’ve got you covered. Watch this step-by-step video on how to bathe a newborn and you’ll be a pro in no time.

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Learn Our 2-Step Baby Bath Time Routine

Try our 2-step routine, to enhance the experience of touch between mom/dad and baby.

Duck icon sitting on a teal circle background, with a few translucent white circles overlayed near various parts of the duck’s body.

Step 1

Start a warm bath with a wash that has an enjoyable & light scent, like our CottonTouch™ newborn wash & shampoo, which has a velvety lather that rinses off easily.

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Two white hands, one smaller and one larger, are displayed within a teal circle. The hands appear to be held up, as in a wave or a high-five.

Step 2

Follow with a soothing massage using our CottonTouch™ newborn face and body moisturizer, which is fast absorbing and keeps your baby’s skin moisturized for 24 hours.

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A newborn baby with large eyes rests against an adult's shoulder, closely cuddled, in a warm, intimate setting. The adult's face is partially visible in the background.

Newborn Skin Basics

Newborn skin is unique! It protects against the outside world and keeps your baby safe. But it’s also extremely delicate and needs special care. We compiled everything you need to know about newborn skin care, so that you can spend your time cuddling with the newest, littlest member of your family.

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A bald man in a red knit sweater cradles an infant, looking down affectionately; the background shows a blue wall with a heart ornament and dim lighting.

Newborn Sleep Basics

Newborns require a lot of love and a lot of sleep. Even at this early age, a nighttime routine will help your baby learn that it’s time for bed. Explore our sleep page for some newborn sleep tips & tricks.

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A baby lies on a pink blanket while an adult’s hands gently touch the baby's hands and torso, creating a tender moment.

Newborn Massage Basics

Over the past 9 months you’ve imagined what your baby would look like, feel like, and even smell like. Now that he/she is here, your touch is what will foster bonding and special moments. We put together everything you need to know about newborn massage.

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