Gentle enough for the earliest days of life, our NEW CottonTouch™ products are ultra-light and perfectly pH balanced to your newborn’s sensitive skin. This wash and lotion are made with real cotton, purposeful ingredients, and no parabens, phthalates or sulfates.
CottonTouch™ creates a delicate, soft touch and supports a bond between you and your baby.
Did you know?
Babies’ eyes continue to develop after birth, making sight the last sense to fully develop.
Newborn skin is unique! It protects against the outside world and keeps your baby safe. But it’s also extremely delicate and needs special care. We compiled everything you need to know about newborn skin care, so that you can spend your time cuddling with the newest, littlest member of your family.
Newborns require a lot of love and a lot of sleep. Even at this early age, a nighttime routine will help your baby learn that it’s time for bed. Explore our sleep page for some newborn sleep tips & tricks.