Fragrance can enhance the bond between parent and baby. Smell, memory and emotion are intimately connected. Decades of research have shown that multi-sensory experiences are a key part of happy, healthy baby development.

However, it’s also important to us that parents feel confident in what they choose to put on their babies’ skin and hair. That’s why we are providing more transparency into our fragrances.



Creating floral fragrance using beakers and mortar & pestle

The Artistry of Fragrance

Studies have shown babies bathed with a scented bath product showed 30% more engagement cues with their parents following a bath than babies bathed with unscented products.

We collaborated with the world’s premier fragrance houses to create our gentle scents and made sure they met our strict safety and quality standard.

 Parents were blown away by the scents we created. 9/10 parents who tested our baby lotion fragrance liked it.

Key Johnson’s® Fragrances

 Johnson's® Baby Shampoo bottle

Fruity/Floral

Our baby shampoo scent contains floral and fruity notes to provide a sparkling, joyful and fresh experience for both you and your baby during bath time.

It contains beautiful floral notes of jasmine, rose and violet that blend together with fruity notes of red berries, grapefruit and pineapple. Powdery and musky notes provide the final touches.

 Johnson's® Baby Lotion bottle

Floral/Powdery

A delicate balance of soft powdery notes, florals and subtle sparkling fresh green and citrus top notes. The heart of the fragrance is built around a trio of Rose, Jasmine and Creamy Iris. The floral notes also work to compliment the oriental, powdery and classic musky notes that round out our baby lotion fragrance.

  Johnson's® Baby Moisture Wash bottle

Floral/Powdery

A delicate balance of soft powdery notes, florals and subtle sparkling fresh green and citrus top notes. The heart of the fragrance is built around a trio of Rose, Jasmine and Creamy Iris. The floral notes also work to compliment the oriental, powdery and classic musky notes that round out our baby moisture wash fragrance.

Johnson's® Baby Bubble Bath bottle

Fruity/Green

Our baby bubble bath fragrance is centered around fresh fruity notes of green apple, apricot and sparkling orange. It is a timeless scent with a delicate and creamy floral heart of rose, geranium and lily of the valley with notes of strawberry fizz in the background.

Johnson's® Calming Shampoo bottle

Floral/Powdery

Our calming shampoo fragrance blends a trio of florals: lily of the valley, jasmine blossom and pink rose petals, which are woven by watery ivy and juicy apricot. Fresh top notes rest on a calming and comforting blanket of precious amber, soft musks and an exclusive warm milk note. This combination provides that distinctive calming and soothing baby identity.

Johnson's® Baby Creamy Oil With Aloe & Vitamin E bottle

Green/Floral

The ultimate in baby freshness, the fragrance in our baby creamy oil with Aloe & Vitamin E combines juicy mandarin and crisp cucumber with a petally soft heart of rose and lily of the valley, while hints of sweet melon and sheer sandalwood linger in the base for a fragrance baby is sure to love.

Johnson's® Soothing Vapor Wash bottle

Green/Floral

The cool, fresh, minty fragrance of our soothing vapor wash features tender floral notes of peony and lily of the valley for a delicate and airy effect. Hints of gentle herbs and soft, creamy apple are melded throughout to bring together the soothing quality of this baby fresh scent.

Johnson's® No More Tangles® Conditioner bottle

Fruity/Green

The fragrance in our No More Tangles® conditioner is centered around fresh fruity notes of green apple, apricot and sparkling orange. It is a timeless scent with a delicate and creamy floral heart of rose, geranium and lily of the valley with notes of strawberry fizz in the background.

Johnson's® No More Tangles® Shampoo bottle

Powdery/Floral

The fresh delightful fragrance of our No More Tangles® shampoo features linden blossoms and green leaves. The citrus and green leafy freshness is rounded out by a soft floral heart of mimosa, rose and jasmine with a light musky/woody finish.

Johnson's® No More Tangles® Detangling Spray bottle

Powdery/Floral

The fresh delightful fragrance of our No More Tangles® detangling spray features linden blossoms and green leaves. The citrus and green leafy freshness is rounded out by a soft floral heart of mimosa, rose and jasmine with a light musky/woody finish.

Johnson's® No More Tangles® 2-in-1 bottle

Fruity/Floral

Notes of mandarin and green apple enliven your baby’s senses as lily of the valley and honeysuckle petals add softness to the fragrance in our No More Tangles® 2-in-1 shampoo & conditioner. A hint of juicy berries and warm sandalwood lingers as you tame your baby’s tresses.

 Johnson's® Bedtime® Lotion bottle

Floral/Powdery

Our Bedtime® lotion fragrance blends a trio of florals: lily of the valley, jasmine blossom and pink rose petals, which are woven by watery ivy and juicy apricot. Fresh top notes rest on a calming and comforting blanket of precious amber, soft musks and an exclusive warm milk note. This combination provides that distinctive calming and soothing baby identity.

Johnson's® Bedtime® Bath bottle

Floral/Powdery

Our Bedtime® bath fragrance blends a trio of florals: lily of the valley, jasmine blossom and pink rose petals, which are woven by watery ivy and juicy apricot. Fresh top notes rest on a calming and comforting blanket of precious amber, soft musks and an exclusive warm milk note.This combination provides that distinctive calming and soothing baby identity.

Johnson's® Bedtime® Bubble Bath bottle

Floral/Powdery

Our Bedtime® bubble bath fragrance blends a trio of florals: lily of the valley, jasmine blossom and pink rose petals, which are woven by watery ivy and juicy apricot. Fresh top notes rest on a calming and comforting blanket of precious amber, soft musks and an exclusive warm milk note. This combination provides that distinctive calming and soothing baby identity.

 Johnson's® Bedtime® Moisture Wash bottle

Floral/Powdery

Our Bedtime® moisture wash fragrance blends a trio of florals: lily of the valley, jasmine blossom and pink rose petals, which are woven by watery ivy and juicy apricot. Fresh top notes rest on a calming and comforting blanket of precious amber, soft musks and an exclusive warm milk note. This combination provides that distinctive calming and soothing baby identity.

Johnson's® Skin Nourish Shea & Cocoa Butter Wash bottle

Powdery/Floral

Our Skin Nourish shea & cocoa butter wash nuzzles your baby with lush mango and clean aldehydes, mingling with rich cocoa butter and petally florals. Notes of coconut, shea and sandalwood linger on your baby’s skin.

Johnson's® Skin Nourish Shea & Cocoa Butter Lotion bottle

Powdery/Floral

Our Skin Nourish shea & cocoa butter lotion nuzzles your baby with lush mango and clean aldehydes, mingling with rich cocoa butter and petally florals. Notes of coconut, shea and sandalwood linger on your baby’s baby’s skin.

Johnson's® Skin Nourish Vanilla Oat Wash bottle

Powdery/Fruity

Our Skin Nourish vanilla oat wash nuzzles your baby with a captivating blend of gentle oatmeal and warm vanilla with hints of luscious peach. Nostalgic rose and powdery notes snuggle your baby’s skin for the most comforting embrace.

Johnson's® Skin Nourish Vanilla Oat Lotion bottle

Powdery/Fruity

Our Skin Nourish vanilla oat lotion nuzzles your baby with a captivating blend of gentle oatmeal and warm vanilla with hints of luscious peach. Nostalgic rose and powdery notes snuggle your baby’s skin for the most comforting embrace.

Johnson's® Skin Nourish Sweet Apple wash bottle

Fruity/Musk

Our Skin Nourish sweet apple wash has a bright and refreshing fragrance that is inspired by the first pick of the orchard season. Features fresh notes of apple and pear, which are blended with delicate white florals for a sparkling, yet creamy finish.

Johnson's® Skin Nourish Sweet Apple Wash bottle

Fruity/Musk

Our Skin Nourish sweet apple lotion has a bright and refreshing fragrance that is inspired by the first pick of the orchard season. Features fresh notes of apple and pear, which are blended with delicate white florals for a sparkling, yet creamy finish.

Johnson's® Head-To-Toe® Lotion bottle

Floral/Musk

Our Head-to-Toe® lotion surrounds your baby’s delicate skin with lush apricot and fresh bergamot while gentle orange blossom and rose balance seamlessly with the caring scent of vanilla and sandalwood.

Johnson's® Head-To-Toe® Wash & Shampoo bottle

Citrus/Floral

The effervescent fragrance of our Head-to-Toe® wash & shampoo shines with sparkling citrus notes, which are blended with mouthwatering fruits for an energizing effect. Dewy florals like freesia and lily of the valley are merged with tender musks and amber for a soft lingering experience.

Johnson's® CottonTouch™ Newborn Face & Body Lotion bottle

Fruity/Floral

A delightful blend of fresh, orchard fruits like peach and apple give the our CottonTouch™ newborn face & body lotion scent a bright, fruity twinkle. Adding a nostalgic sense of comfort and joy are soft, creamy touches of coconut milk, vanilla and a hint of marshmallow!

Johnson's® CottonTouch™ Newborn Wash & Shampoo bottle

Fruity/Floral

A delightful blend of fresh, orchard fruits like peach and apple give the our CottonTouch™ newborn wash & shampoo scent a bright, fruity twinkle. Adding a nostalgic sense of comfort and joy are soft, creamy touches of coconut milk, vanilla and a hint of marshmallow!