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Baby wash

Gentle Skincare from Day One with America’s #1 Baby Wash and NEW Lotion

JOHNSON’S® HEAD-TO-TOE® baby wash and NEW lotion are hypoallergenic, paraben- and phthalate-free and designed to provide safe, gentle care for your newborn from the very first day.

Your baby’s skin is up to 30% thinner than yours. That’s why our 2-step bath time routine is uniquely designed to keep your newborn’s delicate skin soft from the first days of life.

Try JOHNSON’S® 2-step bath time routine to nourish your baby’s skin for 24 hours – without parabens, phthalates or dyes.


Start with a warm bath using JOHNSON’S® HEAD-TO-TOE® baby wash to clean your baby without drying his skin.


Follow with a gentle massage with NEW JOHNSON’S® HEAD-TO-TOE® baby lotion to keep his skin moisturized for 24 hours.

"I love how light the scent is! It’s the perfect ratio of lotion to baby."
-Mandi G.

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