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Johnson's® CottonTouch™ newborn products next to a sheep stuffed animal

About Our CottonTouch™ Collection

Gentle enough for the earliest days of life, our NEW CottonTouch™ products are ultra-light and perfectly pH balanced to your newborn’s sensitive skin. This wash and lotion are made with real cotton, purposeful ingredients, and no parabens, phthalates or sulfates. CottonTouch™ creates a delicate, soft touch and supports a bond between you and your baby.

Why Cotton?

Cotton is one of the first things that your baby feels. From blankets to booties, cotton products are beloved for being unbelievably soft, absorbent, and breathable. That’s why we were inspired to include real cotton in our NEW CottonTouch™ newborn collection, specifically designed for your newborn’s skin.

A New Generation of Gentle Baby Care | Johnson's®

The Benefits of CottonTouch™