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JOHNSON'S® COTTONTOUCH™ newborn wash shampoo ingredients

CottonTouch® Newborn Wash & Shampoo

Your little love, whose skin is up to 30% thinner, deserves our best. The NEW CottonTouch® Newborn Wash & Shampoo is made with real cotton, specially designed for and perfectly pH balanced to newborn's sensitive skin. Light & gentle enough from day one, this newborn shampoo and body wash rinses clean & leaves no residue.

  • Contains real cotton.
  • Hypoallergenic.
  • No parabens, phthalates, sulfates or dyes.

Available in: 13.6 FL Oz (400ml); 27.1FL Oz (800ml)

Where to Buy

Caring for baby
Designed for Newborns
91% Naturally Derived*
Designed for Newborns

 Hypoallergenic & proven safe for the earliest days of life.

No More Tears®

Our formula is gentle to the eyes and ophthalmologist tested.

91% of this formula is naturally derived*

Natural ingredients aren’t always safe for your baby or child in their natural form.  At Johnson’s®, we’re dedicated to only using ingredients that pass our strict safety assessment process.

*As per ISO 16128-1:2016 based on average cumulative volume including water

Caring for planet
Recycling Instructions
Animal Welfare
Recycling Instructions

Empty & Discard Pump.*
Empty Before Recycling*

Instructions vary by bottle size. 
Refer to your bottle's back of pack and verify with your local municipality.

*Not recycled in all communities 

Animal Welfare

We do not conduct animal testing in the research or development of our cosmetic products. We believe our cosmetic products can be validated as safe and effective without compromising animal welfare, but some countries still require animal testing data to meet their own regulatory requirements. Our commitment to the advancement of non-animal testing methods dates back over 30 years, beginning with our scientists being among the first to stop testing on animal’s eyes and incorporate non-animal alternative methods into our JOHNSON'S® NO MORE TEARS® claim substantiation.

Learn more about our commitment


UL ECOLOGO® Certified products are verified for reduced environmental impact. The UL ECOLOGO® Standards set metrics for a wide variety of criteria in some or all of the following categories: product formulations that are free of dangerous chemicals, commitments to reduce animal testing and the product's impact on health and the environment.

View Specific Attributes Evaluated: UL 2845