Our 5-Step Safety Assurance Process

We're committed to quality and safety, which is why we've developed a thorough process to create our baby products. If a formula fails any step within the process, we go back to the drawing board. It’s how we assure we're developing the most gentle baby products for the most delicate skin.

  • 1. Sourcing Raw Materials

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    Safe products start with safe raw materials. That’s why we thoroughly vet every supplier and only accept materials from vendors that meet our rigorous quality and safety standards.

  • 2. Assessing Ingredients

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    The ingredient we receive must be assessed and meet the requirements for safe use in personal care products. We dig below the surface to evaluate impurities and review the latest findings from personal care, food and medicine studies.

  • 3. Clinical Evaluation & Testing

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    Once we create product formulas, we test them with volunteers in a lab setting. Our experts test for every likely issue, including skin and eye irritation. As a result, our safety database included information on a wide variety of formula reactions that help inform every new formula we make.

  • 4. Real Life Use

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    We test for ways real consumers use our baby products. That starts with actually checking with you! But we also test our products in the lab under many scenarios- extreme heat, cold, humidity and more- to triple-check safety and consistency.

  • 5. Ongoing Evaluation

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    Our finished product is finally available in your local store, but our work isn’t done. In addition to watching for new information, we listen to your feedback, whether it’s via customer service call or a social media comment, and make updates when necessary so that every product we make is effective.

Discover 125 years of Baby Skincare Expertise

With Johnson's®, science & safety come together to make sure every product is formulated specifically for baby's unique skin needs. As the world leader in baby skincare research and over 125 years caring for babies, our products help to support the overall well-being of your baby's skin.

Safe and Sound Ingredients

All of our ingredients play a key role in making products that are as gentle as can be for your baby’s sensitive skin, hair, and eyes. So you can learn more about each of our ingredients, we’ve compiled a detailed ingredient glossary.

Why Preservatives Are a Plus

Preservatives are an essential part of baby and beauty personal care products. Without them, everyday products you’ve come to rely on could expire within weeks or even days. We only use preservatives with decades of safe use and support from the FDA and the American College of Toxicology.

Fragrances That Pass the Test

We hold fragrances to very strict standards before adding them to our products. We’ve set our standards so high that less than 25% of the aroma compounds used in fragranced consumer products meet them. Plus, we only use fragrances that are free of known allergens.