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Baby receiving a gentle back massage, JOHNSON’S® Baby - Pure love for precious moments

Pure love for precious moments

Our classic formulas are designed to work together to help leave baby's delicate skin and hair feeling hydrated.

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Baby Wash card image, featuring comfort touch, head-to-toe and bedtime wash & shampoo

Baby Wash

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Baby Bath card image, featuring bedtime, fluffy bubbles and soothing vapor bath products

Baby Bath

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Baby Lotion card image, featuring comfort touch, lotion and bedtime lotions

Baby Lotion

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Hair Care card image, featuring clean & fresh, shiny & soft and head-to-toe shampoos

Hair Care

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Baby Powder card image, featuring lavender and aloe & vitamin E powders

Baby Powder & Baby Wipes

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Baby Oil card image, featuring shea & cocoa butter, baby and aloe & vitamin E oils

Baby Oil

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Gift Sets

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Promo Banner for JOHNSON’S® Baby, giving every baby the healthiest start for over 125 years.

Giving every baby the healthiest start

For over 125 years, JOHNSON’S® Baby has set the standard for baby skincare, helping give every baby the healthiest start to life. Our formulas are thoughtfully designed to be safe and gentle on delicate skin while supporting the special bonding moments between parents and baby.

Best Sellers

Front Pack Johnson's Baby Shampoo 13.6FL OZ 400ML - with Aloe and Vitamin B5, in a bottle.

Baby Shampoo

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Johnson's baby lotion bottle with a pink base, white cap, and Johnson's logo. The label advertises 72-hour hydration and features aloe and vitamin B5.

Baby Lotion

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Front Pack of Johnson's baby head-to-toe 13.6 FZ OZ 400ML - wash and shampoo, in a bottle.

Baby Head-To-Toe® Wash & Shampoo

Front Pack shot of Johnson's® Curl Defining Shampoo for Kids’ Curly Hair 13.6FL OZ 400ML

Kids Curl Defining Shampoo

Johnson's baby bar soap, 3 oz (85g), mild and gentle for delicate baby skin, free from parabens, phthalates, and dyes.

Baby Soap Bar

Johnson's Baby Oil bottle with pink cap, 20 FL OZ (591 mL), labeled as mildness tested, locks in up to 10 times more moisture, and free of parabens, phthalates, or dyes.

Classic Baby Oil

Promo Banner Seal JOHNSON’S® Baby #1 Choice of hospitals, developed for newborn & delicate skin.

Clinically proven safe for newborns

Our classic products, Head-To-Toe® Baby Wash & Shampoo, Baby Lotion, and Comfort Touch™, are proven safe and gentle to use from day one. For generations, families have trusted JOHNSON’S® Baby to care for their baby's delicate skin. Today, we're proud to be the #1 choice of hospitals¹ and the #1 baby and childcare brand in the world*

1 Infant care category, IQVIA 2025

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Bedtime products card image, featuring JOHNSON’S® bedtime lineup

Bedtime

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Classics products card image, featuring JOHNSON’S® classics lineup

Classics

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Comfort touch products card image, featuring JOHNSON’S® Comfort touch lineup

Comfort Touch

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Kids hair care products card image, featuring JOHNSON’S® Kids hair care lineup

Kids Hair Care

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No More Tangles products card image, featuring JOHNSON’S® No More Tangles lineup

No More Tangles

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Sensitive Care products card image, featuring JOHNSON’S® Sensitive Care lineup

Sensitive Care

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Skin Nourish products card image, featuring JOHNSON’S® Skin Nourish lineup

Skin Nourish

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JOHNSON’S® Baby highlight, world’s #1 baby & child care brand

world’s #1 baby & child care brand*

JOHNSON’S® Baby highlight, recommended by pediatricians

recommended by pediatricians*

JOHNSON’S® Baby highlight, clinically proven safe for delicate skin

clinically proven safe for delicate skin

JOHNSON’S® Baby highlight, hypoallergenic & pH balanced

hypoallergenic & pH balanced¹

About Johnson’s® Baby banner, image of a mother smiling while gently hugging her baby.

About JOHNSON’S® Baby

Learn more about our gentle, science-backed formulas, crafted with rigorous safety and quality standards to care for babies with confidence. Trusted by families around the world, JOHNSON’S® Baby combines expert guidance, thoughtfully chosen ingredients and combines expert guidance and thoughtfully chosen ingredients to help support healthy skin development from the very beginning.

Featured articles

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Article card Baby Care Guide, Image of a mother smiling while gently hugging her baby
Baby Care Guide

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Article card Guide to Newborn Skin Care, Image of a woman gently massaging her baby's chest
Guide to Newborn Skin Care

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Article card Who says baby products aren’t for adults? Image of a mother and her baby on bath tube
Who says baby products aren’t for adults?

Learn more

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*Source Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.

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This site is published by Kenvue Brands LLC., which is solely responsible for its contents. This website is intended for visitors from the U.S. Third party trademarks used herein are trademarks of their respective owners. Last Updated: April 6, 2026. This site contains links to websites to which our Privacy Notice does not apply. We encourage you to read the Privacy Notice of every website you visit.