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JOHNSON'S® COTTONTOUCH™ newborn wash shampoo ingredients

CottonTouch® Newborn Wash & Shampoo

JOHNSON’S® CottonTouch Wash & Shampoo is blended with real cotton and is specially designed for newborn babies' delicate, sensitive skin. This newborn shampoo and body wash rinses clean and leaves no unwanted residue behind.

Plus, this shampoo and body wash is made with a joyful fragrance that is proven to calm fussy babies and helps to build parent and baby connection*.

*when JOHNSON’S® CottonTouch Newborn Wash & Shampoo and JOHNSON’S® CottonTouch Newborn Face & Body Lotion are used as part of a two-step routine.

  • Triple tested formulation - pediatricians, dermatologists, ophthalmologists.
  • Hypoallergenic and pH balanced.
  • No parabens, phthalates, sulfates, dyes, alcohol, or soap.
  • Our NO MORE TEARS® formula is as mild as pure water.
  • Clinically proven suitable for newborn skin.

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Caring for baby
Designed for Newborns
91% Naturally Derived*
Designed for Newborns

 Hypoallergenic & proven safe for the earliest days of life.

No More Tears®

Our formula is gentle to the eyes and ophthalmologist tested.

91% of this formula is naturally derived*

Natural ingredients aren’t always safe for your baby or child in their natural form.  At Johnson’s®, we’re dedicated to only using ingredients that pass our strict safety assessment process.

*As per ISO 16128-1:2016 based on average cumulative volume including water

Caring for planet
Recycling Instructions
Animal Welfare
Formulated to be gentle on aquatic ecosystems
Recycling Instructions

Empty & Discard Pump.*
Empty Before Recycling*

Instructions vary by bottle size. 
Refer to your bottle's back of pack and verify with your local municipality.

*Not recycled in all communities 

Animal Welfare

We don’t conduct animal testing in the research or development of our cosmetic products. Alongside our parent company, we support efforts to help end to cosmetic animal testing globally.

Learn more here


Formulated to be gentle on aquatic ecosystems

We use a patented and peer-reviewed process called the Global Aquatic Ingredient Assessment™ (GAIA) when developing product formulas.

For more information, please visit

Product Certified for reduced environmental impact.
Product Certified for reduced environmental impact.