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Touch and massage can really help you bond with your baby, along with several other important developmental benefits.

Touch: Our First Language

In many ways, touch is our first language. Gentle and loving touch can help small babies grow stronger and feel less anxiety. Infants who are touched display more eye contact, smiles and vocalizations. In many hospitals and birth centers, newborns are placed on the mother's chest or abdomen to give them as much skin-to-skin contact as possible. The touch between you and your baby brings you emotionally close — a process known as bonding or attachment.

Baby Massage

How to Massage a Baby

Routine massage can help you bond with your baby and has great developmental benefits.

Massage is a wonderful way to help strengthen your bond. This is the key to a child’s development, as many researchers and clinicians feel that a positive maternal child bond helps to form the basis for future relationships.

In addition to helping you and your baby bond, regular massage may:

  • Soothe baby and reduce crying
  • Aid digestion and help relieve colic, gas, and constipation
  • Help baby sleep more deeply and longer
  • Relieve nasal congestion and teething discomfort
  • Help develop good muscle tone, coordination, and suppleness
  • Enhance body awareness
  • Boost the immune system
  • Improve skin texture
  • Help calm and relax both parent and baby
  • Boost parents’ confidence in handling baby

NOTE: Don't massage your baby if he's sick or if he's just been immunized — the area of the injection may still be sore

Tips for Massaging Baby
Tip 1Choose a time when your baby is awake and alert, not too hungry or too full
Tip 2Ensure the room is warm and lighting not too bright
Tip 3Have what you need ready: oil, towel, clean diapers and clothes
Tip 4Wash your hands and remove jewelry
Tip 5Use a safe and comfortable place to do the massage and position your baby so that he can see your face clearly
Tip 6Before starting, take time to relax with a few full breaths — this can help your baby relax too
Tip 7Babies are different, changing all the time. For instance, young babies may feel more secure if most of their clothes are left on and they feel close to their parents’ body

Use a small amount of an appropriately formulated oil or lotion, like JOHNSON’S® baby oil. Use a small amount on your own hands — enough for your hands to glide comfortably over your baby’s skin.

It’s best not to apply oil or lotion to irritated or red skin. If a rash develops, discontinue use. Always read the label before using any products.

WARNING: Keep all products out of reach of children. Keep any baby oil out of children’s reach to avoid drinking and accidental inhalation, which can cause serious injury. Should breathing problems occur, consult a doctor immediately.

Through massage, you can gain increased awareness of how your baby communicates. You'll learn to read his likes, dislikes, desires and emotions. You'll learn the best time for cuddling, playing and relaxing. And your relationship will grow as you and your baby will discover what is best for you both.

Keeping Baby Skin Moisturized

When a baby first comes into the world, their skin barrier is still developing and it loses moisture more quickly than adults.

Baby Bath Time Routine

We believe that the more you put in, the more you get out. That’s why our baby products work like a team.

Bonding & Soothing

Touch is your baby’s first language and a great way for moms to relate to their little ones

Using Scented Baby Care Products

Did you know that the sense of smell has been shown to have an important role in a baby’s overall healthy development?

Moms around the world trust JOHNSON’S® to safely care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our baby products continue achieving the highest JOHNSON’S® baby standards.

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