From the moment of birth and throughout life, a baby needs a mother's loving care. At the JOHNSON'S® Baby Brand, we know that providing that care is both an art and a science.

For over 100 years, we've dedicated ourselves to understanding babies and the special nurturing their eyes, skin, and hair require. We use that knowledge to provide mothers with safe, clinically proven mild, and gentle products. But we don't stop there. Our products engage the senses and when used with baby’s routines can help evoke positive emotions and ultimately enhance the loving bond between a mother and her baby.

That's why moms and healthcare professionals around the world have trusted the JOHNSON'S® Baby Brand to care for their babies. It's a responsibility we take seriously as we continue to apply our knowledge and research to bring you safe, innovative products that live up to our pure, mild and gentle promise.

Recently we completed a global reformulation of JOHNSON’S® Baby products to remove certain preservatives based on your preferences. These reformulated products have been rolling out globally since early 2013, and will continue over the coming months.

You can read here about Our Safety & Care Commitment that guides all that we do. This Commitment is the starting point for all our work with moms, healthcare professionals, scientists and experts in public health to ensure that our products continue to achieve the highest of the JOHNSON'S® Baby Brand standards. We continue to work to reduce environmental impact to help leave behind a world your baby will proudly inherit.

Next: The science behind our products