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Why choose JOHNSON’S®?

There are so many choices to make as a parent – it can be overwhelming! To help make choosing baby products a little easier, we created “Why choose JOHNSON’S®?” as a place to learn about the science, standards of safety and quality, and values that guide all that we do.

A Brand Built on Love and Science

We understand how important quality time is for you and your baby and we’re proud to have supported the generations of families who have counted on us. JOHNSON’S® has a passionate team, dedicated to creating gentle and safe baby care products.

We make safe choices when it comes to our baby products, and we take your trust in our brand very seriously. So seriously that we have some of the most rigorous safety and quality standards in the industry.

Ingredients & Preservatives

There’s so much ingredient information out there when it comes to baby products – it’s a lot to sift through! So we thought we’d help by sharing how we choose safe and gentle ingredients, perfect for your baby’s skin.

Whether it’s laughing together, splashing in the bath or massaging your baby before they drift to sleep, we appreciate how special these every-day moments are. That’s why we’re so passionate about developing the highest quality products that help foster deep connections between you and your baby.

Commitment to a Healthy Planet

By choosing a JOHNSON’S® product, you help us support global programs for families in need and sponsor unique campaigns that help protect and create a sustainable environment.

So Much More™

JOHNSON’S® is paving the way by advancing research that reveals the importance of multisensory experiences that foster happy, healthy baby development.

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