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Why Choose JOHNSON’S®?

Our Mission

Our mission is simple: to create the best baby care products in the world.

It's important to us that babies and their families have access to products that are safe, rigorously tested, environmentally-friendly, and created specifically to care for a baby’s unique needs. Each choice we make is deeply rooted in research and love, from concept to shelf.

Your baby’s needs are our priority and inspiration. And we're dedicated to making a better, safer world for all our families.


One of my favorite projects at JOHNSON’S® was studying babies’ eyes – how they develop, what makes them different from adult eyes, and how to take care of them. My specific role is to clinically evaluate products, which, for us, always starts with understanding babies. We do that work like no other company.

I used JOHNSON’S® products for all my babies. My youngest still doesn’t always close his eyes in the shower, so he still uses JOHNSON’S® baby shampoo!

Neena Tierny Associate Director, Fellow Global R&D Johnson & Johnson Consumer & Personal Products Worldwide
Mother of three - one girl and two boys.

Our Background

We know you spend a lot of time researching the products you use for your baby. That's why we invest so much time in testing them - so you can trust them. Our scientists, many whom are parents themselves, examine every ingredient and combination in the bottle against real life scenarios, so you can feel confident you're only getting the best. JOHNSON’S®:

  • Study how a baby’s skin develops from birth and what makes it unique
  • Evaluate baby skin care products across different ethnicities
  • Study the link between routines (like bath and play before bed) and happy, healthy baby development

Better Planet

We promise to use our resources to not only help your baby, but to shape families and the environment for the future. We’re proud to partner with EARTHWARDS® and CARE TO RECYCLE®. Click to see our commitment to a sustainable world.

For Every Little Wonder

As a parent, your world has completely changed and your capacity for love is deeper than ever. We’re here every step of the way. Click to start the journey.

Understanding Meets Caring

A baby’s needs are different than our own. Each sense, from sight to touch, plays a much bigger role than you might expect. JOHNSON’S® cares best for babies because we understand what makes them special: we've been pioneering baby research and setting global standards in baby skin care for more than 125 years. Scroll down to explore the baby science that drives everything we do.


  • Babies’ eyes continue to develop after birth, making sight the last sense to fully develop

  • Eye contact is key for social development

  • Newborns can only focus their eyes at 8 to 12 inches (the distance to your face when you're cradling or feeding)

  • Babies blink 2 to 5 times per minute in their first year, so their eyes are more vulnerable to irritation


  • Physical contact is a baby's first emotional bond, and is key for emotional and intellectual development

  • Skin is the first line of defense against toxins, irritants, and allergens

  • Baby's skin is up to 30% thinner and more sensitive than adults

  • Skin needs to remain hydrated to stay strong. Ensuring proper hydration can be greatly helped with daily lotion or oil


  • Scent goes from nose to brain and can be a powerful influence on emotion and memory

  • Babies are able to smell before they're born

  • Enjoyable and familiar scents improve mood, calmness, and alertness

  • Mother's scent can help stop baby from crying

  • In a study, babies bathed with a fragranced bath product engaged 30% more with with their mothers after bath, compared to babies in a non-fragranced bath


  • Parents around the world report that getting baby to sleep is a common struggle

  • To study baby sleep, we partnered with Dr. Jodi Mindell from Saint Joseph's University and the Children's Hospital of Philadelphia

  • Dr. Mindell is a leading pediatric sleep expert - and together, we developed a solution to help your little one (and you) get more sleep.

  • Our 3-step BEDTIME™ routine has been proven to help babies fall asleep faster and stay asleep longer, and reduce awakenings during the night:

    1. 1. Warm Bath

    2. 2. Baby Massage

    3. 3. Quiet Time

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