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Your baby’s skin plays an important role in maintaining his health and in defending against irritants, germs and bacteria. Skin also regulates your baby's internal temperature and is a tool for exploring his world through touch.

Your baby’s skin is different than adult skin. It may look perfect, but it is very delicate so it needs extra special care throughout the first years of life. Compared to adult’s skin, baby’s skin:

  • Is about 30% thinner
  • Can lose moisture faster
  • Is more prone to irritation
  • Absorbs water at a faster rate, and can lose it faster, too

Because it is more delicate, baby’s skin needs more protection from environmental changes and harsh cleansers. So when caring for your little one, use a mild and gentle cleanser and moisturizer that are developed especially for baby like JOHNSON’S® baby HEAD-TO-TOE® wash and JOHNSON’S® baby lotion.

Whether you're bathing your baby or applying a moisturizer, you're doing more than helping to keep his skin healthy. With your gentle hand, you're also forming a special bond with your baby through the power of your touch.

As your baby grows he’ll start to explore —

and you may need to wash his face and hands more often. Try a cleanser that gently restores moisture to your baby’s skin. JOHNSON'S® baby HEAD-TO-TOE® wash gently cleanses, leaving your baby’s skin touchably soft.

Gentle Baby Wash for Baby Bath Time

We believe that your newborn deserves a baby wash that gently cleans her skin without drying it out.

Moisturizing Baby Skin

Elle Walker on the importance of moisturizing baby’s skin

How to Massage a Baby

Routine massage can help you bond with your baby and has great developmental benefits.

Keeping Baby Skin Moisturized

When a baby first comes into the world, their skin barrier is still developing and it loses moisture more quickly than adults.

Moms around the world trust JOHNSON’S® to safely care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our baby products continue achieving the highest JOHNSON’S® baby standards.