The JOHNSON'S® Difference

Baby's skin is 10 times more sensitive than adult skin and needs special care.



Combines 99% naturally derived ingredients and over 100 years of trusted baby care knowledge to gently moisturize delicate skin to pure baby softness. Simply made with our ALLERFREE™ fragrance to meet our BEST FOR BABY NATURALS™ Standard, JOHNSON'S® NATURAL® Baby Lotion moisturizes for 24 hours, to leave skin feeling soft all day. Clinically proven mild, it's designed gentle enough for newborns.

  • Paraben Free
  • Dye Free
  • No Irritating Essential Oils
  • Allergy Tested
  • Dermatologist Tested
  • Hypoallergenic


Naturally Derived Ingredients (99%) Synthetic Ingredients (1%)
Baby Lotion
  • Ingredient
  • Water
  • Glycerin
  • Glyceryl Laurate
  • Glycine Soja (Soybean) Oil
  • Cocoglycerides
  • Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters
  • Cetyl Alcohol
  • Glyceryl Stearate
  • Cetyl Hydroxyethylcellulose
  • Benzoic Acid
  • Cetearyl Alcohol
  • Sodium Stearoyl Lactylate
  • Xanthan Gum
  • Hydrogenated Cottonseed Oil
  • Fragrance
  • Where it comes from
  • Water
  • Vegetables
  • Coconut/Palm
  • Cottonseed and Soybean
  • Oils
  • Vegetables
  • Coconut and Palm Oils
  • Vegetables
  • Plant, Mineral, Water
  • Synthetic
  • Vegetable
  • Vegetable
  • Soy Flour and Corn Syrup
  • Cottonseed and Soybean
  • Plant
  • Purpose
  • Product base
  • Helps absorb water from the air; helps retain moisture.
  • Helps provide moisture to the skin and keep ingredients combined and smooth
  • Moisturizing ingredient to help protect skin from dryness
  • Moisturizer
  • Helps keep ingredients combined and smooth
  • Helps keep ingredients combined and smooth
  • Helps keep ingredients combined and smooth
  • Helps maintain product thickness
  • Helps maintain product freshness
  • Helps keep ingredients combined and smooth
  • Helps keep ingredients combined and smooth
  • Helps maintain product thickness
  • Helps protect skin and provide moisture
  • Provides a light fragrance

How To Use

Gently massage lotion over entire body. Snuggle.

Safety Tip

Keep out of reach of children.

Rated 3.4 out of 5 by 8 reviewers.
Rated 3 out of 5 by Smell makes me sneeze.. Lotion makes your skin really smooth and have a nice feel, but the smell makes me sneeze every time I put it on. I don't know that it is really allergy friendly. It also is a smell you have to get used to. November 1, 2013
Rated 2 out of 5 by Smelly.. I'm glad that I wasn't the only one that didn't like the smell. The smell this product has is almost like my toddlers playdou. September 5, 2013
Rated 1 out of 5 by Stinky I bought this for my grandson after getting a small sample bottle at Babies R Us for myself and loving it. HOWEVER, this is not the same as the sample. This has a very odd and somewhat strong smell, and not a pleasant one like the sample did. The labels do look a bit different from one another. The "Johnsons Natural Baby Lotion" does not smell good, the "Johnson's Baby Naturals nourishing lotion" is awesome. June 10, 2013
Rated 5 out of 5 by Johnsons Naturals ALL Smell Wonderful My baby and entire family uses Johnon's Naturals and LOVE them. Perhaps the other person who entitled their review " GROSS" had something else on their skin but it could not have been Johnson's Naturals. My baby NEVER has a weird "twinge" in her home is spotless and so clean that all we smell is that wonderful light frangrance of Naturals lotion, shampoo, and other Johnson's products. My husband works a lot outside and the ONLY thing he will use is Johnson's lotion on his skin. A company who knows sensitive baby's skin and been in business for over 100 years speaks for itself as far as product perfection, and the knowledge Johnson's has for baby and adult skin. I am a happy mother and wife who fully endorses Johnson's as I have used it my entire life, my mother and grandmother also used it. April 25, 2013
Rated 1 out of 5 by GROSS This may be a great moisturizer but I couldn't tell you that. This smelled so horrid that I Immediately gave my baby another bath to try and get the smell off, then another immediate bath to rid us of the smell for good. This stuff smells like moldy mildewed clay. Even my baby had a strange twinge in her nose after applying this product. I will stick to Johnson's other baby products and steer clear of this "all natural" phase that everyone is going through. Give me the good old fashioned stuff that people have been using for YEARS. My parents used that stuff on me and I'm sure their parents used it on them, and we seem to be okay. UGH!!!! I CAN STILL SMELL IT!!!! WHY WONT IT GO AWAY!!!???? September 20, 2012
Rated 5 out of 5 by Great for Everyone! I had to get this for myself because I was getting jealous how great my granddaughter smelled and how soft her skin felt. Need to buy some more husband is using it too. January 29, 2012
Rated 5 out of 5 by great lotion i have beeb on this since i got a sample 2 months ago. my skin is senstive to original lotion. i love this. November 28, 2011
Rated 5 out of 5 bebe i absolutely love it. i love how my son skin feels and smells October 20, 2011
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