Our Babies Will Inherit Our Planet®

We love babies. And we love nature. That’s why we at the JOHNSON’S® Brand are committed to preserving the earth and its natural resources. So that our babies, and our babies’ babies can grow up in a healthy world.

We Believe in Sustainability


JOHNSON'S® NATURAL® product packaging contains up to 60% post-consumer recycled materials.


Part of our commitment to reduce our environmental impact includes our support of growth and use of sustainable palm oil. Although our usage of palm oil in our products reflects only a tiny portion of the worldwide consumption, The Johnson & Johnson Family of Consumer Companies has been a member of the Roundtable on Sustainable Palm Oil (RSPO) since 2001. We are committed to sourcing all oleo-chemicals containing certified sustainable palm oil by 2015 and report our progress annually to the RSPO.

Our Commitment to the Environment

The Johnson & Johnson Family of Consumer Companies first began setting environmental goals in 1990. Since then, we have reduced waste, water and energy use, raw material and packaging. Nearly all of our manufacturing sites and research and development facilities have ISO 14001 certification, a standard for strong environmental management systems.

All of our environmental accomplishments reinforce our commitment to Our Credo, which states that we must “maintain in good order the property we are privileged to use, protecting the environment and natural resources.” In addition, our environmental improvement projects consistently result in more efficient manufacturing processes, increased product yields and cost savings.

Review our Environmental Performance See our Latest Sustainability Report

National Wildlife Federation is a trademark of the National Wildlife Federation and is used with permission. Please visit nwf.org.

Less Water

Our easy rinse formulation means less water is needed for use.

LESS Waste

Our natural ingredients are derived from sustainable plant and fruit sources. And because we don’t use labels, our production process creates less wasted material.


As part of our commitment to reducing landfill waste, our product packaging can be recycled after use. Please remove cap before recycling.

Moving Forward

Every five years, The Johnson & Johnson Family of Consumer Companies sets new long-term goals that help us reduce our environmental footprint. In 2006, we introduced our newest goals: Healthy Planet 2010. Like our previous goals, these are ambitious. In developing them, we sought counsel from many stakeholders, including government officials and environmental groups, other companies and academic thought leaders. We are confident that our Healthy Planet 2010 goals will help safeguard the health of our planet.