Natural made gentle
The JOHNSON’S® NATURAL™ product line is the only line of baby skin products that is at least 98% natural with 100 years of baby care experience. Every ingredient used in our JOHNSON’S® NATURAL™ line of products meets or exceeds the guidelines set forth by the Natural Products Association.* And of course, every JOHNSON’S® NATURAL™ cleanser contains our gentle NO MORE TEARS® formula.
Now available in stores nationwide!
Our BEST FOR BABY NATURALS™ Standard
Our long-standing commitment to pure, mild and gentle baby skin care has driven us to set a new standard: the BEST FOR BABY NATURALS™ Standard.
At the JOHNSON’S® Brand, we employ hundreds of researchers, pediatric health professionals and baby care experts. And we’ve incorporated the insights of this core team into a rigorous new natural baby care standard.
Your Questions, Answered
We’ve answered some of moms’ biggest questions about natural ingredients for baby.
Find your answer
Get Out There!
JOHNSON’S® NATURAL™ has partnered with the National Wildlife Federation** to create the Outdoor Resource Center, filled with tips and advice on how to safely and creatively introduce a love of the outdoors to your little one.
- Learn how to make your backyard kid-friendly
- Learn how to safely explore the outdoors with your infant
- Find out the benefits the outdoors can have for you and your baby!
Use of the Natural Products Association trademark does not imply an endorsement or certification of any JOHNSON’S® NATURAL™ product.
**National Wildlife Federation is a trademark of the National Wildlife Federation and is used with permission. Please visit nwf.org.
See our ingredients
All of our JOHNSON’S® NATURAL™ products are at least 98% natural. The remaining 2% of our ingredients are dedicated to the ongoing safety and preservation of our gentle formula.
JOHNSON’S® NATURAL™ products have
- No Parabens
- No Dyes
- No Animal Byproducts
- No Silicones
- No Lanolin
- No Paraffin
- No Petrolatum
- No Phthalates
- No Essential Oils
JOHNSON’S® NATURAL™ is also available for kids!
"I just love how this product works! It's natural, it's gentle and best of all, it's affordable. I highly recommend it to any mom looking for a natural skin care product that's just for babies."
— Kristen Chase, mom of 3 and co-founder of Cool Mom PicksOur Environment
At the JOHNSON’S® Brand, we love babies. And we love nature.
See how we’re caring for both.