Natural made gentle
The JOHNSON'S® NATURAL® product line is the only line of baby skin products that is at least 98% natural with over 100 years of baby care expertise. And of course, every JOHNSON'S® NATURAL® cleanser contains our gentle NO MORE TEARS® formula.
It's natural to have questions
The products are 98% natural, what's the other 2%?
How are the JOHNSON'S® NATURAL® products different from competitor products, such as Burt's Bees®, AVEENO® Baby or California Baby®?
Are JOHNSON'S® NATURAL® products tested on animals?
Outdoors with Baby
- 7 Tips to Safely Introduce Your Baby to the Outdoors
- Host an Outdoor Baby Shower
- Create an Outdoor Nursery
- Activities for the Outdoor Baby
Proudly brought to you by the JOHNSON'S® NATURAL® line of products and the National Wildlife Federation*
Natural Skin Care Tips with Dr. Cara Natterson
Learn how to find safe, affordable, natural baby products for your little one with Dr. Cara Natterson.
- Watch the video
We love babies. And we love nature.See how we're caring for both
See our ingredients
All of our JOHNSON'S® NATURAL® products are at least 98% natural. The remaining 2% of our ingredients are dedicated to the ongoing safety and preservation of our gentle formula.
JOHNSON'S® NATURAL® products have
- No Parabens
- No Dyes
- No Animal Byproducts
- No Silicones
- No Lanolin
- No Paraffin
- No Petrolatum
- No Phthalates
- No Essential Oils
I just love how this product works! It's natural, it's gentle and best of all, it's affordable. I highly recommend it to any mom looking for a natural skin care product that's just for babies.— Kristen Chase, mom of 3 and co-founder of Cool Mom Picks
Our BEST FOR BABY NATURALS™ Standard
Our long-standing commitment to pure, mild and gentle baby skin care has driven us to set a new standard: the BEST FOR BABY NATURALS™ Standard.See our higher standard