Natural made gentle

The JOHNSON'S® NATURAL® product line is the only line of baby skin products that is at least 98% natural with over 100 years of baby care expertise. And of course, every JOHNSON'S® NATURAL® cleanser contains our gentle NO MORE TEARS® formula.

Buy Now!Now available in stores nationwide!

It's natural to have questions

  • Q:

    The products are 98% natural, what's the other 2%?

  • Q:

    How are the JOHNSON'S® NATURAL® products different from competitor products, such as Burt's Bees®, AVEENO® Baby or California Baby®?

  • Q:

    Are JOHNSON'S® NATURAL® products tested on animals?

Read more to find out the answers

Outdoors with Baby

Kristen Chase:

Watch more natural videos like this here

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Proudly brought to you by the JOHNSON'S® NATURAL® line of products and the National Wildlife Federation*

Natural Skin Care Tips with Dr. Cara Natterson

  • Natural Skin Care Tips with Dr. Cara Natterson
  • Learn how to find safe, affordable, natural baby products for your little one with Dr. Cara Natterson.

  • Watch the video

We love babies. And we love nature.

See how we're caring for both
JOHNSON'S® NATURAL® HEAD-TO-TOE™ Foaming Baby Wash JOHNSON'S® NATURAL® Baby Lotion JOHNSON'S® NATURAL® Baby Shampoo

See our ingredients

All of our JOHNSON'S® NATURAL® products are at least 98% natural. The remaining 2% of our ingredients are dedicated to the ongoing safety and preservation of our gentle formula.

JOHNSON'S® NATURAL® products have

  • No Parabens
  • No Dyes
  • No Animal Byproducts
  • No Silicones
  • No Lanolin
  • No Paraffin
  • No Petrolatum
  • No Phthalates
  • No Essential Oils
I just love how this product works! It's natural, it's gentle and best of all, it's affordable. I highly recommend it to any mom looking for a natural skin care product that's just for babies.
— Kristen Chase, mom of 3 and co-founder of Cool Mom Picks

Our BEST FOR BABY NATURALS™ Standard

Our long-standing commitment to pure, mild and gentle baby skin care has driven us to set a new standard: the BEST FOR BABY NATURALS™ Standard.

See our higher standard

It's also available for kids!

productJOHNSON'S® NATURAL® Kids 3-in-1 Shampoo Conditioner & Body Wash Read more product JOHNSON'S® NATURAL® Kids 2-in-1 Hand & Face Foaming WashRead more