Natural made gentle

The JOHNSON'S® NATURAL® product line is the only line of baby skin products that is at least 98% natural with over 100 years of baby care expertise. And of course, every JOHNSON'S® NATURAL® cleanser contains our gentle NO MORE TEARS® formula.

Now available in stores nationwide!

It's natural to have questions

Q:

The products are 98% natural, what's the other 2%?
Q:

How are the JOHNSON'S® NATURAL® products different from competitor products, such as Burt's Bees®, AVEENO® Baby or California Baby®?
Q:

Are JOHNSON'S® NATURAL® products tested on animals?

Outdoors with Baby

Watch more natural videos like this here

Proudly brought to you by the JOHNSON'S® NATURAL® line of products and the National Wildlife Federation*

Natural Skin Care Tips with Dr. Cara Natterson

Learn how to find safe, affordable, natural baby products for your little one with Dr. Cara Natterson.
Watch the video

We love babies. And we love nature.

See how we're caring for both

See our ingredients

JOHNSON'S® NATURAL® Baby Lotion JOHNSON'S® NATURAL® HEAD-TO-TOE™ Foaming Baby Wash JOHNSON'S® NATURAL® Baby Shampoo

All of our JOHNSON'S® NATURAL® products are at least 98% natural. The remaining 2% of our ingredients are dedicated to the ongoing safety and preservation of our gentle formula.

JOHNSON'S® NATURAL® products have

No Parabens
No Dyes
No Animal Byproducts

No Silicones
No Lanolin
No Paraffin

No Petrolatum
No Phthalates
No Essential Oils

I just love how this product works! It's natural, it's gentle and best of all, it's affordable. I highly recommend it to any mom looking for a natural skin care product that's just for babies.

— Kristen Chase, mom of 3 and co-founder of Cool Mom Picks

Our BEST FOR BABY NATURALS™ Standard

Our long-standing commitment to pure, mild and gentle baby skin care has driven us to set a new standard: the BEST FOR BABY NATURALS™ Standard.

See our higher standard

It's also available for kids!

JOHNSON'S® NATURAL® Kids 3-in-1 Shampoo Conditioner & Body Wash Read more product

JOHNSON'S® NATURAL® Kids 2-in-1 Hand & Face Foaming WashRead more