Based on excerpts from Baby Basics: the essential guide for new parents from JOHNSON?S® and the Skin Maturation Study conducted by JOHNSON'S®.
It's important to keep your baby's skin hydrated to keep it baby soft. New learnings from fundamental research on infant skin show that infant skin absorbs and loses moisture at a faster rate than more mature skin. In a recent clinical study, 90 percent of mothers thought their infant's skin was not dry, when in fact 60 percent of their infants had signs of dry skin! It's a good idea to protect your infant's skin and keep it felling healthy, soft and supple by applying a moisturizer frequently, especially after a bath or diaper change.
Use a moisturizer that is made specifically for your baby's special needs, such as null or null. They're clinically proven to soothe and relieve dry skin, helping to restore it to its natural softness. Pure vitamin E, olive leaf extract and skin-essential minerals work together in exclusive formulas that provide superior moisturization for your baby's delicate skin. You'll feel the difference from the very first use.
Baby Skin Care - Special Cleansing Needs
Because your baby's skin is exposed to urine, stool and spit-up milk, it needs to be cleaned often. Use a cleanser that is formulated to hydrate and nourish your baby's dry skin while it cleanses, such as JOHNSON'S® Moisture Care Baby Wash or null.
As your baby grows, her skin will adapt and grow with her. With your care and attention, you play an important role in keeping your baby, and your baby's skin, healthy.
