Our "BEST FOR BABY™ Standard"
Because we have the highest ideals for your baby, every JOHNSON'S® product available to moms and babies is guided by our "BEST FOR BABY™ Standard." That means safety is our priority. However, when it comes to what's ideal for babies, we go well beyond safety to ensure that every product builds in the highest levels of comfort. That's why we promise to deliver only products designed specially for baby that are gentle and mild.
The JOHNSON'S® Brand values the trust that moms and health care professionals have placed in us for over 100 years. We conduct ongoing research and continually review the latest scientific findings. We actively engage with external experts, like pediatricians, pediatric dermatologists, midwives and nurses. We make sure our standards are always set high—and work every day to ensure that we meet them.
All JOHNSON'S® Baby Products must pass comprehensive evaluation to ensure they're appropriate for your baby. Our safety process involves four well-defined stages:
We determine exactly how the product will be used.
Our Safety Team considers who the product is intended for, its intended use, what areas of the body the product will come in contact with, how often it will be used, and whether the product will be rinsed off or remain on the skin.
We carefully assess ingredients and formulations.
When developing new products, the JOHNSON'S® Brand applies rigorous and internally high standards that set us apart in the industry. Our Safety Team carefully considers each ingredient and its impact on a product's final formulation.
This assessment involves ongoing review of the latest scientific information, including staying fully abreast of current and pending regulations in each country where we market our products. We thoroughly review and assess information for each ingredient, including supplier information and independent safety analyses, including clinical data.
We conduct real-world evaluations with moms.
Our ingredients are carefully selected and reviewed for safety, and our product formulations are clinically evaluated with appropriate testing. We ensure each product displaying the NO MORE TEARS® or CLINICALLY PROVEN MILDNESS® trademark has the right body of research and support behind it and that claims like "hypoallergenic" and "designed gentle enough for newborns" have appropriate data behind them.
Products that make it through our rigorous assessment and become "candidates" for the marketplace are placed with real moms to use in the real world. This helps us learn how the product will really be used and lets us know if there is anything more we need to do before the product can go to market.
We never stop monitoring what you say about our products.
After a product becomes available for your baby, the Safety Team continues to conduct ongoing research and seeks your feedback. Based on that information, we continue to improve and develop the next generation of safe, quality products.