When it comes to products for your baby, it's essential to choose only the ones made from appropriate ingredients and that are formulated to be safe, gentle and mild. Preservatives are commonly used in personal care products to prevent the growth of yeast, bacteria or mold. Without being properly preserved, product quality and even safety, can be compromised. Products having microbial growth can cause skin irritation and even infection. Because preservatives play an important role in many products, it’s important to know what you’re choosing for your baby.

Quality baby-care products use the most appropriate preservative ingredients for each individual formulation. Preservative selection depends on several key factors, including:

  • the type, nature and condition of the product;
  • who's expected to use it;
  • how it's intended to be used.

We are very selective about choosing preservatives for our baby products. We know they will be used on children 0-3 years of age, and that they might be used in products that will be used near the eye, mouth, nose or diaper area. We consider other factors, too, such as whether:

  • will the product be used frequently, or stored over a long period of time and only used now and again
  • will the product be stored in a wet environment (like the edge of your bathtub) or in a humid area (like the bathroom)

Recently we completed a global reformulation of JOHNSON’S® Baby products to remove certain preservatives based on your preferences. These products have been rolling out globally since early 2013, and will continue over the coming months.

Government regulations and oversight

The JOHNSON'S® Baby Brand complies with all regulations in the markets in which we operate, and often exceeds them with our own high standards.

In the United States, regulatory oversight of cosmetic products, including preservative ingredients, is the responsibility of the U.S. Food and Drug Administration (FDA). Among its responsibilities, the FDA has the authority to ban or restrict ingredients due to safety concerns. The FDA reviews information from the Cosmetic Ingredient Review (CIR), an independent scientific body that thoroughly reviews and assesses the safety of ingredients and publishes results in peer-reviewed scientific journals.

In the European Union, the Scientific Committee on Consumer Safety (SCCS) is responsible for the safety evaluation of cosmetic ingredients.

Selecting the safest preservatives

The JOHNSON'S® Baby Brand takes great care in determining the best way to preserve our products to ensure our highest quality standards for the entire life of the product.

Although there are many preservatives approved for use by regulatory agencies worldwide (estimated more than 60), the JOHNSON'S® Baby Brand is very selective about the preservatives it will use in its baby products—using only a small number of those which are available.

Every preservative ingredient must pass our five-level safety assurance process, as well as the JOHNSON'S® BEST FOR BABY™ Standard for safety. When selecting preservatives, the JOHNSON'S® Baby Brand adheres to other safety steps, including:

  • Ongoing review of the most up-to-date research and available data on preservative ingredients
  • Identifying potential factors that may have an impact on the effectiveness and safety of the product's use, including how it will be used and where it will be stored
  • Evaluating all suppliers of our ingredients to ensure they conform to our high standards for quality and safety.

Our highest priority is you and your baby. That's why we take the greatest care in developing safe baby products that are mild and gentle—and that are BEST FOR BABY™ products.