Touch is your baby's very first language. To enhance that special communication with your baby, it's important to maintain healthy and hydrated skin. For just that reason, the JOHNSON'S® Baby Brand pioneered research into the unique nature of infant skin—research that provides the foundation for product development.

This research showed us that baby skin is much thinner than adults' and is therefore more vulnerable to irritants1,2. To help protect your baby's skin from dryness, we developed JOHNSON'S® Baby Lotion, specially formulated to respect the unique differences of a baby's skin. JOHNSON'S® Baby Lotion is just one of the many JOHNSON'S® Baby products which carries the CLINICALLY PROVEN MILDNESS™ trademark, letting moms and healthcare professionals know they can trust this product for baby's delicate skin.

  • 1GN Stamatas and K Martin “Baby skin vs adult skin structure, function and composition”, Cosmetics and Toiletries, 124(4), 50-53, 2009
  • 2GN Stamatas, J Nikolovski, M Luedtke, N Kollias, and B Wiegand “Infant Skin Microstructure Assessed In Vivo Differs from Adult Skin in Organization and at the Cellular Level”, Pediatric Dermatology, 2009 (early view published on-line: )

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