Introduced in 1953, JOHNSON'S® Baby Shampoo was the first specially formulated product to be as mild to a baby's eyes as pure water. We know just how different a baby's still developing eyes are, and we also know that they need to be protected from potential irritation — like accidental splashes in the bath or during shampooing.

Our unique knowledge of babies and the importance of developing products designed specially for their particular needs, including their eyes, led our scientists to invent JOHNSON'S® Baby Shampoo with its NO MORE TEARS® formula. And since that time, we've developed NO MORE TEARS® formula body cleansers, too, like JOHNSON'S® HEAD-TO-TOE® Baby Wash and JOHNSON'S® Baby Bubble Bath & Wash.

Now, we’ve created NO MORE TEARS® formulas to use within our JOHNSON'S® NATURAL® line of products. Our latest NO MORE TEARS® formula products, JOHNSON'S® NATURAL® Baby Shampoo and JOHNSON'S® NATURAL® HEAD-TO-TOE™ Foaming Baby Wash are as gentle to the eyes as pure water and meet our rigorous BEST FOR BABY NATURALS™ Standard.

The NO MORE TEARS® seal is more than just a symbol on a bottle. It tells mothers that the product is gentle and mild for her baby. Each product that carries this seal has passed rigorous and comprehensive evaluation to ensure its mildness in case of accidental splashes. We've even tested competitors’ products against our standards and found failures — even when their label says "no tears" or "no sting."

Every product displaying the NO MORE TEARS® seal has been rigorously and comprehensively evaluated for safety — and mildness — including:

  1. Ingredient & formulation review

    Every single one of our ingredients and the combined formulation are all rigorously evaluated for safety.

  2. Pre-clinical safety evaluation

    Our safety groups comprehensively examine these products in the laboratory to ensure safety.

  3. Clinical testing on eyes

    Board-certified ophthalmologists evaluate these products for tearing, stinging and other ocular effects.

  4. Clinical review

    Before our products can go to market, we conduct a thorough review of all data to ensure the product has earned the NO MORE TEARS® seal.

Read more about how we test our products in the "BEST FOR BABY NATURALS™ Standard" section of this site.

Next: The role and safety of our preservatives