Touch is your baby’s first language. You can help enhance that special communication by keeping your baby’s skin healthy — and feeling baby soft. Maintaining the skin’s natural protective barrier, and its moisture level, are essential elements for healthy skin.

JOHNSON’S® Brand scientists have pioneered research into understanding just how unique baby’s skin really is, and we’ve used that important information to ensure that our products are specially formulated for babies.

We’ve learned, for instance, that baby’s skin is still developing and much thinner than an adult’s. 1,2,3And although it’s more hydrated than adult skin, baby’s skin manages water differently and it can lose moisture faster. 1Because we know that baby’s skin is more vulnerable to irritants, we’ve carefully developed our JOHNSON'S® NATURAL® products to help you gently cleanse, without drying, and softly moisturize, to help protect your baby’s skin from dryness.

Look for the NO MORE TEARS® seal, which you already know and trust, on our newest cleanser in the JOHNSON'S® NATURAL® product line. In addition, JOHNSON'S® NATURAL® Baby Lotion is the latest addition to the JOHNSON’S® Brand family of products that carry the CLINICALLY PROVEN MILDNESS® seal, letting moms and healthcare professionals know they can trust this product for baby’s delicate skin.

  • 1. J Nikolovski, G Stamatas, N Kollias, B Wiegand “Barrier Function and Water-Holding and Transport Properties of Infant Stratum Corneum Are Different from Adult and Continue to Develop through the First Year of Life”, Journal of Investigative Dermatology, 128(7): p. 1728-36, 2008.
  • 2. GN Stamatas and K Martin “Baby skin vs adult skin structure, function and composition”, Cosmetics and Toiletries, 124(4), 50-53, 2009
  • 3. GN Stamatas, J Nikolovski, M Luedtke, N Kollias, and B Wiegand “Infant Skin Microstructure Assessed In Vivo Differs from Adult Skin in Organization and at the Cellular Level”, Pediatric Dermatology, 2009

Next: How we protect baby's developing eyes