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There is so much information out there; it sometimes can be difficult to feel confident you’re making the best choices for your little one.

We know you wouldn’t use a product on your baby without researching it first. Neither would we. We examine every ingredient, combination of ingredients and the safety of our products with the level of scrutiny we would want for our own babies. So to help, we wanted to share additional considerations that guide our ingredient choices and product development.

Selecting the Right Preservatives

Think of preservatives as ingredients that prevent spoilage—just like with some foods. We need them to help keep products fresh, preventing mold or bacteria from growing in them. In fact, without some type of preservative system, you’d have to throw away a product after only a few weeks to prevent it from getting moldy.

JOHNSON’S® takes a lot of care in figuring out the best way to preserve our products so they stay safe. There are lots of preservatives worldwide but only a small number meet all of our strict requirements for babies.

Worldwide Safety Standards

JOHNSON’S® products are rigorously and repeatedly evaluated, to meet the highest standards of safety and quality. It’s how we’ve set the bar for developing the best baby products in the world for more than a century.

So why do some of our ingredients differ between countries? You might be surprised to know it's due to the preferences of parents. In the U.S., most moms prefer a rich lather, whereas in Europe, moms prefer a creamy lather. To meet these preferences, we use different ingredients, which are equally mild, gentle and safe.

Ingredient Names: What Do They Mean?

We know a list of ingredients on the back of our bottles can be confusing. We follow the INCI Dictionary guide to naming our ingredients. As a result, some relatively simple ingredients sound more complicated than they are. For example, coconut oil extract needs to be labeled as its INCI name, lauric acid.

See our Behind the Label section to get a better understanding of the purpose of each of our ingredients.

Non-Toxic Ingredients

Our products are safe and non-toxic. In fact, we have very rigorous and comprehensive safety evaluation standards to ensure our products are always safe. On top of this, we're constantly researching and updating our products to respond to new research and preferences.

No Animal Testing

JOHNSON’S® brand does not test cosmetic products or ingredients on animals.

When it comes to the evaluating of medicines and medical devices which other parts of the Johnson & Johnson Family of Companies develop, animal use may be required by governing bodies, such as the Food and Drug Administration.

Johnson & Johnson Family of Companies must abide by these requirements, but when we do, we also have our own detailed animal testing policy that reflects the highest animal welfare standards.

No Numbing Agents

We sometimes hear the misperception that we use numbing agents in our NO MORE TEARS® products. We do not use any numbing agents in our NO MORE TEARS® products or any other products.

Our first priority is helping you do what’s best for your baby.
If you have a question you don’t see answered here, don’t hesitate to reach out!

JOHNSON’S® Safety

The JOHNSON’S® products you enjoy are rigorously and repeatedly evaluated, to meet the highest standards of safety and quality. It’s how we’ve set the bar for developing the best baby products in the world for more than a century.

Get answers to our commonly asked questions around ingredients and JOHNSON’S® product reformulations.

Moms around the world trust JOHNSON’S® to safely care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our baby products continue achieving the highest JOHNSON’S® baby standards.

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