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Behind the Label

Each of the ingredients in JOHNSON’S® products is included for a specific purpose. We know a list of ingredients on the back of our bottles can be confusing. We follow a dictionary guide to naming our ingredients. As a result, some relatively simple ingredients sound more complicated than they are. For example, coconut oil extract needs to be labeled as its approved name, lauric acid.

If you’re curious about what each ingredient does or why it’s included, view our list below.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

QA Text: 
QA Question: 

Helps maintain product thickness.

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Helps maintain product thickness.

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Adds moisture to skin and hair.

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B

QA Text: 

Adds moisture to skin and hair.

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Adds moisture to skin and hair.

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QA Question: 

Helps keep the product mixed together.

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QA Question: 

Adds color to the product.

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Adds moisture to skin and hair.

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C

QA Text: 
QA Question: 

Helps maintain product thickness.

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QA Question: 

Helps keep the product mixed together.

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QA Question: 

Helps keep the product mixed together.

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QA Question: 

Adds moisture to skin and hair.

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QA Question: 

Helps keep the product mixed together.

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Helps keep the product mixed together.

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QA Question: 

Helps adjust pH levels.

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Helps cleanse skin and/or hair.

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QA Question: 

Helps cleanse skin and/or hair.

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QA Question: 

Adds moisture to skin and hair.

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QA Question: 

Helps absorb moisture.

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D

QA Text: 
QA Question: 

Helps cleanse skin and hair.

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QA Question: 

Adds moisture to skin and hair.

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QA Question: 

Adds moisture to skin and hair.

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QA Question: 

Skin protectant.

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Helps cleanse skin and hair.

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E

QA Text: 
QA Question: 

Adds moisture to skin and hair.

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QA Question: 

Adds color to the product.

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F

QA Text: 
QA Question: 

JOHNSON’S® products use baby friendly scents. Each scent contains a unique combination of ingredients specially selected for each product.

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G

QA Text: 
QA Question: 

Adds moisture to skin and hair.

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QA Question: 

Helps keep the product mixed together.

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Helps maintain product thickness.

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QA Question: 

Helps keep the product mixed together.

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Adds moisture to skin and hair.

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QA Question: 

Helps keep the product mixed together.

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H

QA Text: 

Adds moisture to skin and hair.

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Adds moisture to skin and hair.

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Helps maintain product thickness.

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Adds moisture to skin and hair.

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I

QA Text: 
QA Question: 

Adds moisture to skin and hair.

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J

K

L

QA Text: 
QA Question: 

Helps keep the product mixed together.

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QA Question: 

Helps cleanse skin and hair.

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Adds moisture to skin and hair.

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M

QA Text: 

Helps absorb moisture.

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QA Question: 

Adds moisture to skin and hair.

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N

O

P

QA Text: 
QA Question: 

Helps maintain product freshness.

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QA Question: 

Helps maintain product thickness.

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Helps keep the product mixed together.

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Helps keep the product mixed together.

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Helps maintain product freshness.

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Helps maintain product freshness.

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QA Question: 

Helps maintain product freshness.

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Adds moisture to skin and hair.

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Adds moisture to skin and hair.

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QA Question: 

Adds moisture to skin and hair.

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QA Question: 

Adds moisture to skin and hair.

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QA Question: 

Helps keep the product mixed together.

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Helps maintain product thickness.

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QA Question: 

Adds moisture to skin and hair.

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Adds moisture to skin and hair.

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Q

R

QA Text: 
QA Question: 

Adds color to the product.

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S

QA Text: 
QA Question: 

Helps maintain product freshness.

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QA Question: 

Helps keep product pH at the same level.

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QA Question: 

Helps cleanse skin and hair.

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QA Question: 

Helps cleanse skin and hair.

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QA Question: 

Helps adjust pH levels.

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Helps cleanse skin and hair.

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Helps cleanse skin and hair.

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Helps cleanse skin and hair.

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QA Question: 

Helps cleanse skin and hair.

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Helps cleanse skin and hair.

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QA Question: 

Helps keep the product mixed together.

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T

QA Text: 
QA Question: 

Helps absorb excess moisture.

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QA Question: 

Help maintain product freshness.

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Adds moisture to skin and hair.

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Adds moisture to skin and hair.

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QA Question: 

Helps stop product from clumping.

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QA Question: 

Adds moisture to skin and hair.

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U

V

QA Text: 
QA Question: 

Adds color to the product.

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W

QA Text: 
QA Question: 

Water

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X

QA Text: 
QA Question: 

Helps maintain product thickness.

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Y

QA Text: 
QA Question: 

Adds color to the product.

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QA Question: 

Adds color to the product.

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Z

QA Text: 

Helps absorb excess moisture.

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JOHNSON’S® Safety

The JOHNSON’S® products you enjoy are rigorously and repeatedly evaluated, to meet the highest standards of safety and quality. It’s how we’ve set the bar for developing the best baby products in the world for more than a century.

JOHNSON’S® Ingredient Guidelines

Along with the science that drives all of our decisions, there are other guidelines that inform which ingredients we choose. We’re sharing these with you to help make selecting the right products for your family a little easier.

Get answers to our commonly asked questions around ingredients and JOHNSON’S® product reformulations.

Moms around the world trust JOHNSON’S® to safely care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our baby products continue achieving the highest JOHNSON’S® baby standards.

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