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Regularly massaging your baby is a way to give him much more. More bonding time. More sensory stimulation. More healthy development.

One of the most important experiences for your baby’s happy development is your loving touch. Research reveals that routine touch and massage by a parent or loving caregiver are critical to a baby’s growth, communication and learning.

Touch: Our First Language

In many ways, touch is our first language. Gentle and loving touch can help small babies grow stronger and feel less anxiety. Infants who experience routine touch show 50% more eye contact and are 3 times more likely to have an overall positive expression than infants who do not.

In many hospitals and birth centers, newborns are placed on the mother's chest or abdomen to give them as much skin-to-skin contact as possible. Close contact between you and your baby helps calm your baby’s breathing (another reason for the post-bath cuddle) and helps bring you emotionally close—a process known as bonding or attachment.

Bonding and Other Benefits of Baby Massage

Massage is a wonderful way to help strengthen your bond. This is the key to a child’s development, as many researchers and clinicians feel that a positive maternal child bond helps to form the basis for future relationships.

In addition to helping you and your baby bond, regular massage may:

Soothe your baby and reduce his crying

Aid digestion and help relieve colic, gas and constipation

Increase daily weight gain

Enhance your baby’s adjustment to nighttime sleep, and help him sleep more deeply

Relieve nasal congestion and teething discomfort

Help develop good muscle tone, coordination and suppleness

Enhance body awareness

Boost the immune system

Improve skin texture

Help calm and relax both you and your baby

Boost your confidence in handling your baby

Baby Science

In addition to skin-to-skin contact, research has shown routine touch and massage leads to improved cognitive performance and increased alertness and attentiveness in children. Yet, according to the JOHNSON’S® Global Bath Time Report, only 23% of parents around the world say that massages can be extremely important to their child’s brain development!

Your touch contributes to your baby’s first emotional bonds. This contact helps build a foundation for emotional and intellectual development later in life. So the next time you give your baby a massage after his bath, know this act of love means more to his development and can have a lasting positive impact.

The History of Massage

Massage therapy is one of the oldest forms of treatment, with evidence of its use in China, India, and Egypt over 2000 years ago

Hippocrates defined medicine as “the art of rubbing” in 400 BC

Decline of massage therapy in Western medicine coincided with the pharmaceutical revolution of the 1940s

How to Massage a Baby for Positive Baby Development

Routine massage can help you bond with your baby and has great developmental benefits. — touch

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