Introduced in 1953, JOHNSON'S® Baby Shampoo was the first specially formulated product to be as mild to a baby's eyes as pure water. We know just how different a baby's still developing eyes are, and we also know that they need to be protected from potential irritation—like accidental splashes in the bath or during shampooing. Our unique knowledge of babies and the importance of developing products designed specially for their unique needs, including their eyes, led our scientists to invent JOHNSON'S® Baby Shampoo with its NO MORE TEARS® formula. And since that time, we've developed NO MORE TEARS® formula body cleansers, too, like JOHNSON'S® Baby HEAD-TO-TOE® Baby Wash and JOHNSON'S® Baby Bubble Bath & Wash.

The NO MORE TEARS® trademark is more than just a symbol on a bottle. It tells mothers that the product is gentle and mild for her baby. Each product that carries this trademark has passed rigorous and comprehensive evaluation to ensure its safety and mildness in the case of accidental splashes. We've even tested competitor products against our standards and found failures—even when their label says "no tears" or "no sting."

Our four-stages are:

  1. Ingredient & Formulation Review

    Every single one of our ingredients and the combined formulation are all rigorously evaluated for safety.

  2. Pre-clinical safety evaluation

    Our safety groups comprehensively examine these products to ensure safety.

  3. Clinical testing on eyes

    Clinical assessments of eye irritation potential conducted by board-certified ophthalmologists, including tearing, stinging, and redness.

  4. Medical Review

    We conduct a thorough review of all data to ensure the product has earned the NO MORE TEARS® trademark.

Read more about how we test our products in the "BEST FOR BABY™ Standard" section of this site.

Next: The role and safety of our preservatives